Better eCommerce

The Difference of Buy Now vs Add to Cart Buttons

Depending on what kind of product you are selling one of the two options might be more appropriate. As always testing the hypothesis must be done to make sure we made the right decision. The difference: – Add to cart: I press the button and it adds the product to cart and sometimes it redirects …

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Small Tweaks to Improve Ecommerce Conversion Rate

First time I’ve learned and applied an eCommerce conversion tip was in 2008 when I read about color psychology in eCommerce and how it can influence buying behavior, basically the color pallet on your website can influence the conversion rate. What I did at that time was to change the color of our “add to …

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Why You Need an External SMTP Server on your WooCommerce Shop

Your WooCommerce store sends a lot of emails, to the customer when signs up for an account or when an order is placed. It also sends different emails to you the store owner to let you know about orders, customers or other things. These emails are called Transactional Emails: “A transactional email is a type …

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